Marketing

08 Nov

OTAs v Direct Report

Written by Antoine Edgcumbe

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Speakers and senior figures from the world of hotels, technology and investment all came together for a conference in the beautiful Hyatt Regency ‘The Churchill’.

The day was full of insight and honest opinion covering one over-arching topic: how a hotel can win guest relationships in today’s world of empowered consumers, OTAs and large brands. What’s the best option? What must hotels do to adapt and change for tech-savvy guests? Are independents forced into the arms of big brand franchises and OTAs, or is there a 3rd way?

Through a range of talks and panels, these topics – all of which are vital to a modern hotelier – were covered. But that just scratched the surface.

Enjoy this summary of the day’s talks.

Download the conference report here.

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