08 Nov

OTAs v Direct Report

Written by Antoine Edgcumbe


Screenshot 2018 11 08 At 11 08 09

Speakers and senior figures from the world of hotels, technology and investment all came together for a conference in the beautiful Hyatt Regency ‘The Churchill’.

The day was full of insight and honest opinion covering one over-arching topic: how a hotel can win guest relationships in today’s world of empowered consumers, OTAs and large brands. What’s the best option? What must hotels do to adapt and change for tech-savvy guests? Are independents forced into the arms of big brand franchises and OTAs, or is there a 3rd way?

Through a range of talks and panels, these topics – all of which are vital to a modern hotelier – were covered. But that just scratched the surface.

Enjoy this summary of the day’s talks.

Download the conference report here.

Related articles


08 Feb

It’s not about the room, it’s about the value of the guest (over time)

From a hotel operator perspective, which of the following is better:

A hotel that is full or a hotel that isn't?


14 Dec

Understand your guests and make your media spend work harder

Leaving aside becoming part of a major hotel brand, there are two main ways to fill your rooms


08 Dec

Understand your guests and earn more from your rooms

How valuable a guest is to you is much more then what rate they're paying on a given day.


22 Nov

3 things that make repeat customers come back

Stop spending a fortune on OTAs and start developing a relationship with your customers to secure those repeat visits.


16 Nov

The formula for creating loyalty

Use the rules of customer loyalty to build lasting relationships with your best guests.


13 Nov

​OTAs: How big a box have you put them in?

OTAs: How big a box have you put them in?


19 Oct

Beyond RevPar: 3 steps to more effective measurement

RevPar: everyone in the hotel business uses it and it’s not a measurement that’s going away, nor should it.

Stay in the know

Fill in your details to receive regular news and updates.

(Please complete all fields.)