Press Releases

30 Apr

Noetic unlocks smartphone room key opportunity for hotels

Written by Stephen Barr

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Marketing technology provider Noetic has unleashed its latest integration to help hotels radically improve profitability – smartphone room keys.

In a partnership with dormakaba, Noetic has created a best-in-class integration that delivers robust security, better guest experiences, and enables smart marketing insights.

Noetic is the first company in the UK that dormakaba, the leading global manufacturer of access and security solutions, has chosen to partner with.

Matt Mills, Noetic CEO, said: “Not only is our solution more secure than a conventional plastic card room key – it empowers guests too. Guests get an enhanced hotel experience by simply using their phone as their key, while hotels can streamline operations and collect extremely rich data. And richer data means better marketing opportunities.”

The keyless solutions means guests can skip the queue at check in and check out, and even grant or remove room access to other guests through the app. But most importantly, it gives hotels incredibly rich data. When this data is coupled with the Noetic1™ hospitality marketing suite, hotels can make smarter, data-led marketing decisions to improve business performance.

Rod Reading, dormakaba projects and solutions director, added: “With dormakaba Mobile Access Solutions, hoteliers can turn individual mobile devices into a customer service tool, providing a convenient way for guests to fully-control their travel preferences.”

The dormakaba hardware and integration will be rolling out across Noetic’s client estate over the next 18 months where it is expected to further increase direct repeat bookings and drive improved operational efficiencies.

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