The Noetic Blog


Noetic Conference

Press Releases

06 Sept

OTAs v direct: winning the guest relationship with technology

We’ve teamed up with global equity research firm AB Bernstein and HOSPA to host a new conference designed to show hotels how to win relationships with the tech-savvy guest. 

Runnyrem 263132 Unsplash

Press Releases

30 Apr

Noetic unlocks smartphone room key opportunity for hotels

Marketing technology provider Noetic has unleashed its latest integration to help hotels radically improve profitability – smartphone room keys.

Analytics Business Charts 34177

Press Releases

19 Apr

Noetic becomes official Google Hotel Ads Integration Partner

Marketing technology provider Noetic has become an official Google Hotel Ads Integration Partner.

Card Thumb


08 Feb

It’s not about the room, it’s about the value of the guest (over time)

From a hotel operator perspective, which of the following is better:

A hotel that is full or a hotel that isn't?

Pexels Photo 106344


08 Jan

9 need-to-know rules for analysts

if you want to be successful as a data analyst, you should keep in mind these 9 rules.



14 Dec

Understand your guests and make your media spend work harder

Leaving aside becoming part of a major hotel brand, there are two main ways to fill your rooms

Pexels Photo 271639


08 Dec

Understand your guests and earn more from your rooms

How valuable a guest is to you is much more then what rate they're paying on a given day.

Cover Thumb


01 Dec

Noetic tells The Caterer magazine why big data is changing the way hotels operate

Noetic sat down with hospitality magazine, The Caterer, to reveal why big data is key for hotel business growth and how it can be leveraged.

Card Thumb


22 Nov

3 things that make repeat customers come back

Stop spending a fortune on OTAs and start developing a relationship with your customers to secure those repeat visits.



16 Nov

The formula for creating loyalty

Use the rules of customer loyalty to build lasting relationships with your best guests.



13 Nov

​OTAs: How big a box have you put them in?

OTAs: How big a box have you put them in?

Concept 3 1


19 Oct

Beyond RevPar: 3 steps to more effective measurement

RevPar: everyone in the hotel business uses it and it’s not a measurement that’s going away, nor should it.

Stay in the know

Fill in your details to receive regular news and updates.

(Please complete all fields.)