Conventional measurement technology is not an effective way to optimise acquisition. Relying on last click means relying on a partial view of your guests’ media journey—a common measurement misconception which leaves you blind to the important metrics and KPIs which drive better business decisions.
Start investing your money on attracting high-value guests that spend more and cost less to acquire.
Build a full picture of your guests’ media journey and focus your efforts on the touchpoints which perform best for you. This insight allows you to serve personalised media to the right guests at the right times, focusing your media spend correctly and efficiently.
This approach is entirely flexible, and can be used in-house, via an agency or by the Noetic team on your behalf. You don’t need to come to us to take advantage, you can work however you like.
Inside the Noetic1™ big data engine
Our Noetic1™ engine handles billions of lines of data and goes right down to individual touchpoints. We have the ability to measure up to 100 clicks and impressions so you can out-perform those still using conventional last click measurements.
We’re fully integrated with Google Analytics, Google Tag Manager and Google Doubleclick, and can track any type of digital media, including: natural search, Google Hotel Ads, paid search, programmatic media, display, email and mobile.